Huge Sex
From HK magazine March 26th, 2010 The new book “Sex Appeal in the City” reveals why Hong Kong is the billboard capital of the world. started when Frank Fischbeck and his team at the book publising company FormAsia noticed a provocative advertisement of scantily clad flesh plastered across the façade of a building last spring. Then they saw another one; and then another one. For the purpose of lighthearted documentation and review, they decided to take photographs and invited writer Stuart Wolfendale to add colorful commentary. What started out as a hobby for these inquisitive creatives eventually transformed into the glossy coffee-table book “Sex Appeal in the City” which is out this month. Some of the photos juxtapose the giant, sexy adverts with wooden bamboo scaffolding. For example, a male worker scales the luscious lips of Coco Lee in a Pure Fitness advert on Queen’s Road East. Trying to capture the exact moment was no easy feat. ...